Shoe makers and many retailers should get a boost from back-to-school sales this year, as students are expected to gravitate toward casual athletic shoes including Vans or Keds and away from higher-priced technical sneakers. travelocity promotional code Encourage your kids to wear sneakers to school. travelocity coupons back-to-school-sneakers travelocity promotional code Before you run to the “Back To School” section at an expensive retailer, compare prices with lower priced outlets and office supply stores. travelocity promotional code